Each Minute, We Lose A Forest, 2022, Digital photo collage.
The False Promise of a Better Tomorrow
The False Promise of a Better Tomorrow, 2022, Digital photo collage.
For this series, the main theme was creating a narrative for spaces, taking inspiration from Barbara Kruger and Jenny Holzer. Throughout this series, I captured mundane spaces that I interact with daily. My main focus for creating a narrative in these spaces was directly addressing the audience along with projecting facts that personally affect the audience members. Directly addressing the audience allows me to create a new meaning associated with the space and text. This series of narrative spaces allow me to directly communicate with my audience and make them reflect on how they go about their day and think of the future.
In my first piece, What About Today? I used a base image I took walking up from a subway station in South Korea that shows a person walking up a stairway and added typography that directly addresses the audience. Subway stations are not typically a location that people associate with being important. However, with the addition of typography that directly addresses the audience, they are able to have an internal reflection about the typography. I wanted to generate an internal dialogue with the audience members so they can take the time to reflect upon the meaning behind the typography along with how they would personally respond to it.
Each Minute, We Lose a Forest shows an abandoned-looking floral shop in South Korea with typography added on where the name of the store would typically be. When people way find, they typically look for the name of a store or building they are trying to find or go to. However, with this building having no distinct name except for the typography I added onto the storefront, the viewer is left to reflect upon the harsh fact related to the products the store sells. Overall, I intended for this piece to directly address the audience in a similar fashion to how Jenny Holzer does throughout the Truisms series. I also hope that the audience will take the time to seriously consider and reflect upon the fact stated on the storefront and hopefully take action to combat the issues that help fuel the fact.
The final piece of this series, The False Promise of a Better Tomorrow, is a slightly blurred photo I took in South Korea that shows someone biking past the side of the building towards the end of the night. Often, when people reach the end of their day, one of the biggest things on their mind is getting home or how soon the end of the day can come. With the typography added to the side of the building, it would prompt people to reflect about how they go about their day. For this piece, I hope that it will make people evaluate their lives and reflect on how they can enhance their life to enable themselves to live to the fullest.
Overall, throughout this series of work, the typography creates a dialogue with the audience to engage in and prompts them to reflect upon how they go about their lives. Transforming these mundane spaces with direct prompts to the audience allow me to create a relationship with my audience. My overall goal for this series is to have the audience reflect on the prompts in each piece and pursue enhancing their lives to feel more fulfilled. I hope the audience will appreciate the process of reflection and take the time to remember that each day we spend in life is limited, and is essential to be the best version of ourselves that we can be.